April 6th 2016, posted by Cristina Harvey
If you're not seeing what your customers are seeing, it’s time to look closer look at your customer communications
Do you remember the magic eye test? I do, mostly because I never cracked it. The swan always remained hidden in a swirl of psychedelic colours and dots. And the more I stared, the less chance I had of seeing it. The same can happen with the letters, emails and social media messages we read… ...