November 29th 2016, posted by

Quiz: Army jargon or business blah?

We couldn't tell the difference. Can you?

Work is war sometimes. Especially when people write like they’re in the military.

But can you tell which phrases come from the boardroom and which come from the battlefield?

Take our quiz to find out.


October 24th 2017, posted by

Copywriters: stop writing for millennials


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September 7th 2017, posted by

Ten tips for giving your chatbot a human voice

What gives a chatbot personality? Simple: the words it uses. Because when it comes to sounding human, copy is the most important bit of c ...

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